November 24, 2017
Tobacco companies are set to begin their 52 week ad campaign highlighting the health dangers caused by cigarettes and second hand smoke.
The ad is set to launch on Sunday, and comes after 11 years of appeals and court battles with the Department of Justice.
Tobacco companies were forced to run the ads following a court order citing the health risks and economic burdens caused by the industry.
The television ads are required to run five times per week during prime time sports, marking the first time tobacco companies have advertised on television since they were banned in 1971.
Meanwhile, the decision has received backlash from Libertarians and free speech advocates who say the decision is the government’s way of coercing free speech.
In addition to the televised spots, the commercials are expected to appear on the internet and full page ads in more than 50 newspapers.